Nicaragua Without Any Trash Is “Diakachimba”
A brand that is causing an impact on the environment
By Auxiliadora Rosales
Translation: Karen Ayestas
Being “Diakachimba” in Nicaragua not only means being really good, but it is also a fashion statement and part of the corporate social responsibility program created by Nica Travel tour operator, who came up with the brand to sell all types of accessories, caps, t-shirts, backpacks, bags and much more both in the country and abroad. The profits are used to clean up beaches, plant trees, take medical brigades to remote areas, and more recently to support the production of a music video called “Toca tu pecho y no calles” (Check your breasts and don’t be silent), an original song written by singer-songwriter Luis Pastor González in an effort to get women to think about breast cancer prevention.
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